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Juventus Transfers: Dusan Vlahovic move edges closer, but why now?

By James Cormack

FLORENCE, ITALY - OCTOBER 31: Dusan Vlahovic of ACF Fiorentina reacts during the Serie A match between ACF Fiorentina and Spezia Calcio at Stadio Artemio Franchi on October 31, 2021 in Florence, Italy. (Photo by Gabriele Maltinti/Getty Images)
FLORENCE, ITALY - OCTOBER 31: Dusan Vlahovic of ACF Fiorentina reacts during the Serie A match between ACF Fiorentina and Spezia Calcio at Stadio Artemio Franchi on October 31, 2021 in Florence, Italy. (Photo by Gabriele Maltinti/Getty Images) /
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Juventus stunned Calcio on Monday night when initial reports surfaced of the club readying a proposal to immediately bring Dusan Vlahović to Turin.

The 21-year-old Fiorentina striker has long been a target of the Bianconeri, but the finances involved with completing a deal were thought to be too large for a club that had been hit hard by the pandemic.

Despite failing to offload any of their own in the opening three weeks of the January transfer window, Juve stumped up a reported €75m to reach an agreement with Fiorentina for Vlahović’s services. After Romeo Agresti reported on Thursday evening that the club had come to terms with the player’s entourage, the Serbian hitman is now expected to complete a medical over the weekend before his arrival is officially announced.

A week ago, very few saw this coming. The narrative coming out of the Juventus hierarchy had been one of “stability” as opposed to free-spending in January, but it seems that a change of heart persuaded the club to make a move.

Why have Juventus moved for Dusan Vlahović now

La Gazzetta dello Sport reporter Fabiana Della Valle was the first to report the possibility of Vlahović joining Juventus due to the player’s desire to sign for the Piedmontese giants.

And in an interview with TuttoJuve’s Mirko Di Natale, she revealed why and how Juve moved for Vlahović with a matter of immediacy.

“Juve cannot afford not to go to the UCL, especially for economic reasons, getting Vlahović immediately means increasing the chances,” said Della Valle. “It was a far-sighted entrepreneurial choice and the input came directly from the owners, from [John] Elkann.”

Sky Italia (via @AllJuveCast), meanwhile, speculate that the money used to sign Vlahović was supposed to finance Juve’s moves in the transfer market for the next three seasons! That’s hard to believe. However, they added, echoing Della Valle, that the club opted to move for Vlahović now to boost their chances of securing Champions League football for next season.

Should they qualify for Europe’s premier competition, the financial rewards will justify their expensive January move for the 21-year-old.

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